Hi there, I’m Saira.

I am a UX/UI designer based in NYC. I create thoughtful experiences that are built for everyone to use and enjoy. All in all, I believe that, as a designer, I have a mission to genuinely care for the people I design for and to make a positive impact on their lives. My approach to design is rooted in empathy, creativity, and strategic problem-solving—skills honed through my diverse career journey.

Growing up, whenever someone asked me what my dream was, I would always say, 'I want to be an artist.' I was constantly immersed in creative activities—claying, drawing, painting, designing, crocheting, and daydreaming about what I could create next. These experiences gave me a deep appreciation for imagination and craftsmanship, which I now bring into my designs. While in the midst of all that, technology started to become a big part of my life, and my interest in the constantly evolving digital world continued to grow, inspiring me to combine creativity with functionality.

Previously, I worked as a network analyst, where I developed a methodical and analytical mindset. I also create user-generated content and collaborate with brands as a nano-influencer to drive authentic engagement and amplify their presence on social media. These roles have sharpened my skills in digital design, working in fast-paced environments, empathizing with diverse audiences, conducting research, and identifying user needs. They’ve also taught me how to connect with people on an emotional level, a crucial element in UX design.

In UX, I combine my artistic roots and analytical problem-solving to design experiences that are not only functional but also engaging and impactful. My methodology involves user research, empathy-driven ideation, and iterative design to ensure that every solution aligns with both user needs and business goals.

How did I get into UX?

Something that I truly enjoyed through all the different experiences I’ve had is the meaningful relationships I’ve built with the people or brands I’ve worked with. I also realized how much I love being creative and work in a more imaginative field. As a consequence of this realization, I chose to pursue this new path in UX/UI Design, where I could utilize both of my passions in a purposeful way. I want to explore design through emotional, functional, and aesthetic spectrums while delivering measurable impact.